Ice Melting, Global WarmingMinimalism is in serious need of a marketing specialist.

99.99% of us – or more – will not be magnetized by the word “minimalism.”  When it comes to first impressions, it sounds too harsh and austere.  And not fun either.

On the other hand, “moderation” sounds far too bland and boring.

Hopefully, someone will sort this out.  They will give us the perfect word for the perfect movement to get the world back in balance.  The one that gets everyone all  fired up and happy.  It’s definitely not “global warming” or “climate change.”

You see, we’re in a pickle.  According to the Center for Sustainable Economy to sustain present levels of consumption, we would need 1.5 earths.

Have you seen any extra earths around lately?

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